
It’s a simple fact of life: fear sells. What a business to be in, you know, if you could sleep at night after a day on the job — everything from alarm systems to virus protection software to politics to vehicle airbags. We spend thousands of dollars on insurance. We microchip our pets.
And then, you have a child. You buy the “safest” crib mattress that is so hard that your baby would prefer to sleep on the floor, you read bright yellow warning labels, you might even pay someone to baby proof your house, and then, you must tackle the car seat aisle.
Yes, the car seat aisle. The one place that, on one hand, you wish you never had to visit, and on the other, may protect your child’s life in an unfortunate event.
You must chose from dozens of options. Which is the safest? Which will best fit in your car? Which is the best fit for your child?
Yes, it’s up to you. You must make the decision that really counts. What a weight to hold on one’s shoulders.
There are no simple answers.
While all car seats must meet minimum government safety requirements, each brand claims to be safer than the next. Are you buying safety or are you buying features?
My son’s weight and height allow him many options according to the government — from the $14.99 Costco Backless Booster all the way up to the $284.99 Britax Decathlon Convertible Car Seat.
Everyone is in disagreement — the government, the car seat safety technicians and advocates, car seat manufacturers, consumer reports, friends, mothers and fathers.
Who do you trust with your child’s life? Can you really take the risk?
Essentially, it all boils down to a simple fact of business: Marketing.
Until we really know the truth, we fork over our hard earned money to the company with the best marketing, in this case, Britax — even if that means spending $284.99 times two while your husband is on a conference call.